Build a Brand Foundation That Lets You Compete Above Your Weight Class
Picture your brand commanding attention in every conversation. That's what happens when companies discover their true competitive position.
Strategic brand positioning, messaging architecture, and digital presence for growth-stage organizations (10-100 employees) who've outgrown their current identity—whether you're scaling revenue or amplifying impact.
Imagine competing on vision, not price.
Discover Your Brand's Hidden Advantage. Get a Free Brand Audit.
“Kate did an outstanding job shepherding our organization through a rebranding process. We needed multiple, integrated logo images and had multiple stakeholders involved, but she smoothly guided the process and helped us weave all of the threads together resulting in a new dynamic and modern brand suite that everyone is in love with! She's a consummate marketing professional AND a delight to work with!”
Board Officer, Women’s Business Owners Organization (WBO)
The Problem:
You Feel That Gap Between Who You Are and How You're Seen.You've Outgrown Your Brand, but Big Consulting Firms Want $200K.
Your company has evolved, but your brand hasn't kept pace | Traditional brand consultants want 6 months and six figures | Design agencies focus on logos, not strategy | Stakeholders don't understand what makes you different | You're competing on price or fighting for the same funding pool as everybody else.
You need strategic brand foundation work—at your stage, on your timeline, at prices that make sense.
Whether you're:
A for-profit company competing for customers and market share
A mission-driven organization competing for funding and partnerships
A social enterprise balancing both
The Solution:
Fortune 500 Brand Strategy Rigor, Structured for Your Growth-Stage Reality
Strategic Foundation
Competitive/ecosystem analysis & positioning
Brand differentiation strategy
Value proposition development
Brand ethos & personality
Messaging Architecture
Core messaging framework
Stakeholder-specific narratives
Proof points & impact stories
Consistent voice across channels
Stop Choosing Between Strategy and Execution
Most Consultants:
Strategy firms make PowerPoints, don't execute
Design agencies execute, but need your strategy
You pay for advice, then figure out implementation alone
Months of meetings, unclear next steps
One-size-fits-all approach regardless of your model
Presence That Converts
Website content strategy
LinkedIn brand strategy
Creative brief for visual identity
Implementation roadmap
Our Approach:
Strategy + tactical execution in one engagement
Research-driven positioning → website content → creative brief
Clear deliverables you can use immediately
6-8 weeks, transparent pricing
Adapted to your context (for-profit, nonprofit, or hybrid)
Most Brand Consultants Are Either/Or; We’re Both/And.
Transparency in all Things Including Your Investment
Brand Foundation Strategy Package
$45,000 - $65,000 | 6-8 weeks
Website Architecture & Content Strategy
$15,000 - $25,000 | 4-5 weeks
LinkedIn Content Strategy
$8,000 - $15,000 | 3-4 weeks
Fractional Brand Executive
$15,000 - $20,000 / month | 10-15 hrs / week
10% Nonprofit (510c3) mission-aligned concession.
Payment Terms: 50% at kickoff (securing your transformation), 25% at midpoint (celebrating progress), 25% at completion (owning everything)
Services
See how growth-stage companies and mission-driven organizations discovered their competitive advantage—and built brands that are powerful and relevant.
From Artisan to Premium: Building Luxury Brand Identity on a Startup Budget
A young entrepreneur created an all-natural healing oil but had no brand strategy and very limited budget. Through creative positioning—using fine art imagery to convey luxury without expensive photography—we built a complete premium brand identity that successfully launched into high-end spas. His SBA mentor, a cosmetics industry veteran: "I have never had a mentee that knocked the branding out of the park upon launch."
Key Results:
Successfully launched into high-end spa market
Premium brand identity on bootstrap budget
Industry veteran validation of strategic approach
Fine art strategy eliminated photography costs while creating luxury positioning
Project Details:
Timeline: 12 weeks | Budget: Bootstrap/limited funds
— Read Case Study
Humans Over Algorithms: Positioning boutique staffing firm as ethical alternative to AI-driven recruitment.
A relationship-driven staffing firm wanted to scale without losing their personalized approach. Through comprehensive competitive analysis, we identified white space no one was claiming: ethical staffing in the age of AI. The positioning gave them thought leadership territory and a competitive differentiator that automation-first firms can't copy.
Key Results:
3x increase in inbound leads within 6 months
Clear thought leadership platform in ethical recruitment
Defensible market position competitors can't replicate
LinkedIn strategy generating consistent qualified prospects
Project Details:
Timeline: 8 weeks | Investment: $50,000
— Read Case Study
From Legacy to Leadership: Strategic Visual Rebrand for Next-Generation Growth
After 15 years of building a thriving women's business community, WBO's visual identity felt dated and struggled to attract younger members. Through collaborative designer partnership, we delivered contemporary brand assets that honored their legacy while positioning for the future. The membership reveal generated an enthusiastic response—immediate validation the rebrand captured who they'd become.
Key Results:
Contemporary brand positioning for next-generation members
Enthusiastic membership response at reveal luncheon
Visual identity finally matching organizational evolution
Foundation supporting ambitious growth strategy
Project Details:
Timeline: 6 weeks | Strategic execution project